TRAVERSE CITY, Mich.,/PRNewswire/ -- Hagerty, Inc., (NYSE: HGTY) announced a licensing agreement to produce Concours d'Lemons, a motoring festival designed to celebrate the oddball, mundane and unexceptional of the automotive world. Adding Concours d'Lemons to Hagerty's portfolio of events expands the reach of the automotive lifestyle brand's recently acquired premiere automotive events, including The Amelia Concours d'Elegance, Concours d'Elegance of America and the Greenwich Concours d'Elegance.
Created in 2009 as a send-up of high-end concours events, Concours d'Lemons features vehicles that would never find their way onto the manicured lawns of Amelia Island or Pebble Beach. Judges, including celebrities from the automotive world, award thrift-store-sourced trophies to cars divided into classes such as, "Rust Belt American Junk", "Needlessly Complex Italian" and "Most Dangerous." The show culminates in the presentation of the Worst of Show trophy. Spectators and participants appreciate the relaxed atmosphere, unique cars, and the event's humorous and often irreverent take on the car show world. Over the years Concours d'Lemons has grown nationwide with popular shows taking place during Monterey Car Week and The Amelia Concours d'Elegance.
Concours d'Lemons' long-time organizer, Alan Galbraith, will join the Hagerty team to help lead the event into the future.
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